voice over read styles

Magic Studios professional voice over talent has a huge range of read styles to choose from. Gone are the days were every brand sounded like a Ron Burgundy radio style delivery. They practice and develop new voice over read styles regularly and build a repertoire of options to relate to a large diversity in listeners.

 

There’s no doubt that voice over reading styles have a big impact on branding and interaction. The voice over reading style you choose will be a major factor in how people perceive your brand, so it’s important to select one that’s perfect for your company. Here are some things to keep in mind when choosing a voice over read style:

When selecting a voice over read style, it’s important to consider your target audience. If your target audience is young and hip, a voice over read style that’s too old-fashioned will turn them off. Conversely, if your target audience is older, a voice over read style that’s too trendy may be confusing or off-putting. Try to find a voice over read style that’s appropriate for your target audience and that will resonate with them. The way your message is delivered can make a big difference in how it’s received.

When selecting a voice over read style for your branding and engagement, Magic Studios have a voice over artist that can bring your vision to life. Our team is passionate about helping businesses find the perfect voice and tone for their target market, so don’t hesitate to get in touch today!

 

 

Here are some read style samples

Here is a list of our most popular read styles

  • Accents

    • Standard Southern British (SSB) / Received Pronunciation (RP) / General  American/ Trans-Atlantic / European Dialects
    • Depending on your brand identity, consider the use of an accent to give content a unique edge. Including UK’s RP, French variations, General American or international e-learning module.

  • Corporate

    • Formal / Controlled / Professional / Confident / Strong
    • The strength of a corporate read lies in its authoritative tone, which has a more controlled and consistent pace, and a formal feel. Emphasis is placed on Proper Nouns as well as key words that explain core ideas.

  • Character

    • Colloquial / Cartoon / Gaming / Animation / Old / Young
    • If ya ‘afta sumthin’ a little more fun, or.. ya know… just wanna attract sum attention, then think about a character that can deliver your content…. It’s all about standing out to your target market. Being “Unique”.

  • Compassionate

    • Soothing / Emotional / Empathetic / Sincere
    • If the nature of your content requires a sincere and empathetic approach, the softly soothing tones of a leisurely read pace will make listeners feel valued. Ideal for Aged Care Facilities, Funeral Homes, or Humanitarian Causes.

  • Forceful

    • Hard Sell / Aggressive / Fast / Tough
    • Ever heard a used car salesman’s pitch? Drive your message across to your listeners with a fast-paced, aggressive approach to selling your product. It’s all about the hard sell with priority placed on action and describing words that get your customers bursting to buy.

  • Fresh

    • Youthful / Friendly / Animated / Happy / Soft Sell
    • One of the most popular read styles. From medical clinics to hairdressers and even law firms, this is perfect for any service-oriented business with a brand persona that wants to feel approachable. Typically, the pitch lifts at the end of a sentence. Big smiles!

  • Inspirational

    • Warm / Thoughtful / Authentic / Melodic / Emotive
    • Invite your listeners to consider your product or service with a motivational read style that lifts spirits and guides them into action, with intentional melodic pacing. Keyword inflections that encourage, combined with charismatic authenticity… Inspire confidence!

  • Explainer

    • Technical / Educational / E learning  /Knowledgeable / Informative 
    • Educational content from e-learning modules to explainer videos requires a knowledgeable tone that is moderately paced with pitch changes to keep listeners active. Read speed must be punctuated to allow absorption of technical information, particularly if accompanying a visual aid such as animation.

  • Narrator

    • Trailer / Spokesman / Inner Monologue / Announcer / Disclaimer
    • We might not all be David Attenborough or Morgan Freeman, but we know how to provide an informative and factual read to suit any documentary, trailer or announcement for your business or event. Using more rounded tones and well-placed pauses to communicate the key themes of your content.

  • Natural

    • Casual / Conversational / Real / Down-to-Earth
    • If you prefer to stay away from anything that sounds like a sales pitch, a casual or conversational style speaks directly to listeners as if they are in the same room, colloquial tones are often employed and sounds “real” like your friends, family, and neighbors, feeling relatable & down-to earth.

  • Upbeat

    • High energy / Enthusiastic/ Vibrant
    • Used primarily in radio or TV advertising scripts with tight time limits, this high-energy read style is all about getting your listeners excited about your content. We pick up the pace for faster delivery of your brand message. From kids’ gyms and rock climbing to motorbikes and kitchen knives!

  • Alerts & Notifications

    • Robotic / Even / Clear
    • This niche voice over request is primarily selected for warning alerts, voice directions such as GPS and Satnav, as well as Public Address notices. It employs a robotic, clear monotone informing your listeners of crucial information.